Marketplace goes for it with new brand strategy

Amsterdam, 23 March 2015 - "Do everything you want. Marktplaats puts it within reach. "That is the essence of the promise that forms the essence of Marktplaats's new brand strategy, which will be visible from today with a large-scale media campaign. The focus is on two television commercials developed by N = 5 that show the relevant emotional benefits of acting on the largest trading platform in the Netherlands at a glance

Amsterdam, 23 March 2015 - "Do everything you want. Marktplaats puts it within reach. "That is the essence of the promise that forms the essence of Marktplaats's new brand strategy, which will be visible from today with a large-scale media campaign. The focus is on two television commercials developed by N = 5 that show the relevant emotional benefits of acting on the largest trading platform in the Netherlands at a glance.

The commercials stand out because they consist of an uninterrupted shot (one taker) in which autonomy is central. The freedom to do what you want; Whether you're looking for something special or offering something special, a smart deal for something as simple or new, by selling stuff, Marktplaats brings it within reach.

Olivier van Duijn, director of Marktplaats: "Everyone knows and trades at Marktplaats. But Marktplaats stands for much more than just buying and selling. This campaign clarifies the actual, underlying meaning of Marktplaats and calls on people to take action and make use of the independence that the platform offers. Marktplaats is a social phenomenon that removes barriers and limitations and enables people to push their boundaries and thus color their own lives and make them more fun, easier and more comfortable. "

The commercials, by the director of the recently awarded Roger Liepi with a Golden Loeki, revolve respectively for a blissful fifties who reunites himself with the vintage moped from his youth and a young girl who falls for her passion: playing the guitar. Full of surrender and pleasure she successfully hits the first chords. The films call people to go for it themselves with the campaign line "Go for it. It starts at Marktplaats. "And are part of a broad media campaign on television, radio and online.

Annemarie Joosen, Head of Marketing at Marktplaats: "With this campaign, our new brand strategy, developed in collaboration with N = 5, takes shape. We no longer focus solely on the functional but also on the emotional benefits that Marktplaats offers. Whether it concerns people, webshops or A-brands that deal with second-hand or new products, services or cars: everyone can participate, everyone has the opportunity to make the best deal for them and thus create opportunities for themselves and others . "

Click on the links to the commercials 'Jeugdliefde' and 'Gitaarmeisje'.