De Advocatenwijzer receives an investment of 250,000 euros
Legal search platform De Advocatenwijzer has successfully raised the next round of financing. A consortium of parties invests EUR 250, 000 plus a call option to De Advocatenwijzer for a second installment in early 2016. Lawyers still have difficulties in the Netherlands. The number of bankruptcies remains high and the competitive pressure continues to increase; Rabobank also writes in its recent report on the sector
Legal search platform De Advocatenwijzer has successfully raised the next round of financing. A consortium of parties invests EUR 250, 000 plus a call option to De Advocatenwijzer for a second installment in early 2016.
Lawyers still have difficulties in the Netherlands. The number of bankruptcies remains high and the competitive pressure continues to increase; Rabobank also writes in its recent report on the sector. Foreign entrants take innovative working methods that are better suited to the way in which legal seekers in the Netherlands, private individuals and consumers are seeking their lawyer. The result is a huge flight of startups and investments in so-called LegalTech companies.
In the meantime, more than 50% of all legal seekers, private or business, find a lawyer via the internet. That while lawyers themselves still focus the majority of their marketing investments on traditional methods such as print publications and seminars.
That mismatch was reason for the Advocatenwijzer in 2014 to come to the market. Now grown into the leading legal search platform in the Netherlands. "This investment will help us to strengthen our leadership position in the market. That means better content for those seeking justice and more leads for our members, "says Mechteld van den Oord, co-founder of De Advocatenwijzer. Mechteld continues: "Over the past year, we have seen the number of members of our platform grow by more than 400%. The Advocatenwijzerteam itself has also grown and now has 12 employees. With this recent investment, we are going to improve the volume and quality of our campaigns and thus help even more legal seekers with the best legal assistance. "
The fact that the formula of De Advocatenwijzer is appealing is apparent, for example, from the 'Alimentation check' campaign, which was recently reported by Nieuwsuur and Het Financiële Dagblad. Within one hour of launching the campaign, De Advocatenwijzer received more than 60 applications. In total, the platform offered more than 1000 legal seekers legal aid. Other successful campaigns of De Advocatenwijzer include the Work and Security and Divorce Act.
In addition to attention for De Advocatenwijzer specifically, more attention has been paid recently to 'LegalTech' in general. Following a wave of investments in the United States and recently the United Kingdom, it now appears that a great interest has also arisen in the Netherlands in companies that bring innovation to the legal sector.
Mechteld himself got that attention as a finalist at the Viva400 election, as the young female entrepreneur who had found 'a gap in the market'. "I never thought that as a former lawyer I would ever be in the spotlight as a leader of a Tech company that mainly consists of female team members", concludes Mechteld.
About De Advocatenwijzer
De Advocatenwijzer is the legal search platform in the Netherlands. Legal seekers find useful legal information and, if necessary, a lawyer or lawyer. Lawyers recruit new clients. Meanwhile, some 30, 000 business and private lawyers visit the website of De Advocatenwijzer every month. After its foundation in 2014, the company has since grown into the absolute market leader. Founders of De Advocatenwijzer are Mechteld van den Oord, Ron van Valkengoed and Bjorn Sprengers.
About Mechteld van den Oord
After working as a lawyer at large Zuidas offices for many years, Mechteld threw the helm in 2014 and founded De Advocatenwijzer. The main motive for that step was a screaming absence of an adequate solution for litigants to find the right lawyer. Mechteld is regularly invited in the media or at congresses to share its vision on innovation in the legal profession.